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Buzz Babes Kim Jane Lindsay_Defensive


The Defensive Advantage: Ensuring Stability

Every sale is a race to trust; that's why it's important to have a strong brand and presence in the market to gain the trust of homeowners in your area. Think about it like this: you wouldn't invite people to a party at your house before you clean it. Lead generation (offensive marketing) is inviting people to the party, and a strong brand and online presence (defensive marketing) is having a clean home.

Our defensive marketing approach revolves around growth-driven design. We believe in providing you with everything you need to get started at a price that won't break the bank. But we don't stop there – as we guide you along the path to success, we continuously add more tools and strategies to your marketing arsenal. Our ultimate goal is to help your company grow and thrive regardless of seasonality or reliance on weather conditions. 



We build custom solutions tailored to your roofing business and meet with you every month to discuss what will be implemented. No strings attached, which means you can cancel anytime and keep everything we've delivered.  Below are examples of deliverables you can expect in the first 90 days.




We begin the process by creating a visually stunning brand and website using the advanced HubSpot platform. As your online footprint expands, we continuously improve and evolve your website by incorporating additional pages, making it even more dynamic and engaging.

In addition to offering a platform to create a lightning-fast website, the HubSpot CRM serves as a valuable tool for your roofing company, providing a centralized source of real-time information on the growth and progress of your business.





As part of our comprehensive design services we specialize in brand creation. We will create a brand for your company or give your current brand a refresh along with a brand guidelines that will help you keep your brand consistent at every touch point of the customer journey.

We also create professional marketing materials tailored to your business needs. Among these materials, we take pride in crafting visually appealing business cards, eye-catching yard signs, and engaging door hangers. What sets our designs apart is the strategic incorporation of QR codes.

These QR codes serve as dynamic bridges, seamlessly connecting homeowners to your online presence with a simple scan. It's a seamless blend of design and technology, ensuring that your marketing materials not only capture attention but also drive direct engagement with your website.






A large part of defensive marketing comes down to online reviews and meeting your customers where they are. 

According to the latest statistics from HubSpot, a staggering 83% of individuals rely on online reviews before making any significant purchase. This is precisely why we go the extra mile by creating personalized and branded marketing email templates within your HubSpot CRM every time a job is completed. Worried about not having a Google Business Profile? We're here to assist you in setting that up as well.

In today's digital landscape, having a strong social media presence is crucial. We understand the importance of this, which is why we offer expert guidance in setting up your social channels. Not only that, but we also provide you with stunning social banners and profile images that will make your brand stand out.

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